Last but not least, the presentation will offer space and time for the discussion of possible future developments for the approach. The importance of booking platforms, online portals and websites for German holiday makers in Austria. The Europeans have spent more than 10 billion Euro in the year buying via the internet.
This is a large amount compared to the more than 20 billion Euro earned by traditional travel age cies per year. Every fifth person under 30 years has already booked o e holiday online in the last three years.
Much more than documents.
Therefore it is very important for e-marketing to be present where the target group can be reached. This sounds logical, but even Internet experts have problems finding their way through the multiplicity of websites. There are many important questions for the tourism marketing: Where are German tourists looking for information about holidays? Which features are know? How is the position of the so called Web 2. The online survey examines German Austria holidaymakers about their habit to seek information online.
Tiscover, ethotels etc. Psychologically, this page generally plays a significant role since it is tailored to the advertising medium, to the communication channel, to the offer as well as to the target group. Thus, the page should convert the the aroused interest into a specific purchase intention.
However, which factors favour a high conversion? Which information of the advertising medium have to be absorbed in what way? How can credibility and trust be accomplished? Which expectations do users generally place on a landing page? Which general rules have to be followed in creating a landing page? Welche Erwartungen hat der User generell an eine Landingpage?
Welche allgemeinen Regeln gilt es bei der Gestaltung von Landingpages zu beachten?
Empirical evidence from people-based services shows that quality is a major driver of attitudinal and behavioral outcomes, which ultimately lead to customer profitability Rust et al. But which role does quality play in the context of electronic services over the WWW web-based services , where price is king and competitors often just one click away? This makes the examination of the relationships of web-based service quality with outcome variables such as trust and loyalty a fruitful research endeavor. Web-based services are defined here as services where customers solely interact with a user interface on the WWW.
Examples include webhosting tools, online banking, news and healthcare-portals, or online shops. So far, comprehensive analyses of the consequences of web-based service quality have been scarce, especially with regard to a thorough investigation of direct and mediated effects. In the present study, a structural equation model linking web-based service quality to a broad set of consequences perceived value, customer satisfaction, trust, customer loyalty, cross-buying, and willingness to pay more is developed, with the Theory of Reasoned Action Fishbein and Ajzen serving as a theoretical reference.
The model is tested with data that were obtained by means of an online survey of customers from three different web-based services a webhosting tool, a sports coverage service, and an online shop for electronic equipment. The analysis points to a chain of effects triggered by web-based service quality, with attitudinal constructs playing a key mediating role. Thus, the results provide insights into the mechanisms that lead from web-based service quality to outcome variables.
For instance, observed direct effects of web-based service quality on behavioral intention constructs are relatively small. However, its indirect effects via customer satisfaction and trust lead to considerable total effects, which highlights the relevance of quality in this context. Internet access has been proven to be a huge resource for those who can benefit from it but also an important source of inequality and to new digital technology. More recently, attention has turned to inequalities, which arise from the use of the Internet once actors have access digital inequalities Differences in the use of the Internet can produce or reinforce uneven opportunities in economic, social and political participation.
In this paper, quantitative data are used to describe the Italian case in comparison with other countries. Developed and underdeveloped countries are under analysis on a variety of important dimensions to the digital divide e. Gdp, gender, age, education. The results are against the idea of economic determinism: economic factors are not the most important in explaining Internet access across the world.
Moreover I put the Internet in the context of globalization, as the last step of modernity, showing that the globalization effects are more on the sociocultural dimension rather on the economic one.
Publications - Hans-Bredow-Institut für Medienforschung
The goal is to show what factors affect Internet access in Italy, giving ground to the stratification hypothesis in the diffusion of the medium. Then, we turn to the study of the differences in the uses of the Internet at the individual level, with specific attention to consumption and social participation. Data used refer to and should be updated, hopefully, at Online digital surveillance: What they know about you depends on what you know. The phenomenon of gathering and processing personal and behavioural data on a large scale is strictly related to the developments in digital technologies Clarke, ; Lyon , ; Poster The Internet is a good example of space where people are observed and the data are easily collected.
On one hand, some organizations, e. Electronic Frontier Foundation, protest against such practices. On the other hand, revealing personal data is often perceived as beneficial, enabling better or unlimited access to services and information Lianos, The project presented aims at investigation of behaviour, attitudes and opinions of Internet users concerning the areas of privacy and surveillance. Inability to protect privacy, or lack of awareness in this area might be one more aspect of the second level digital divide Hargittai, Not only one can suffer from problems of loss of privacy and security, but even a concern of it may lead to limiting online activities.
Results of a Web survey of users of a popular Polish online gaming sites will be discussed. Research questions concerned: attitudes and opinions 3 factors: feeling safe online, trust in other actors operating there, and revealing personal data ; actions undertaken to increase security online; skills of using the Internet in general and skills related to privacy in particular scales constructed based on the concept of Hargittai, ; style of using the Internet.
The results suggest there is a considerable variation among the users. Factor analysis and clustering enabled to distinguish 5 different types of the users. It seems that attitudes and opinions are closely related to particular actions and style of using the Internet in general. Moreover, online skills are very important for saving privacy and avoiding dangers.
There are also salient social and demographic differences between 5 types, especially as to the age.
- Translation, Sprachvariation, Mehrsprachigkeit: Festschrift für Lew Zybatow zum !
- The Morning After (Honky Tonk Hearts).
- Inspirational Thoughts: A Journey to Peace.
- Translation, Sprachvariation, Mehrsprachigkeit: Festschrift für Lew Zybatow zum .
- Our Lord God the Holy One (The Word of God Encyclopedia Book 1);
We conclude that vulnerability to dangers, exploitation and loss of privacy is an important aspect of the second level digital divide. We examine reasons for non-use and the development of the frequency, intensity, and socio-demographic correlates of Internet use among senior citizens in Europe. Consequences on the individual and societal level are discussed. Descriptive statistics and the multivariate results of population average models are used to identify the correlates of Internet access in four different welfare regimes.
Results: Within the population segment of the senior citizens age is a stratifying variable. Marital, occupational, and educational status have a large impact on relative chances to access the Internet.go
By and large, gender differences do not exist. The sizes of the coefficients differ between the four welfare regimes although most of the results can be replicated for the European region. Discussion: Private access possibilities, motivational indifference, and deficient knowledge seem to be the crucial for the decision to remain offline.
Financial concerns play a minor role. Existing socioeconomic inequalities crystallise within the senior population as Internet access continues to be stratified along traditional lines. Social policy must keep up efforts to close the digital age gap, particularly in the Southern regions of Europe. Electronic media are becoming one of the main means of interaction.
New technical solutions emerge and change the availability of communication, but also its speed and range. The application of novel communication channels for knowledge work in collaborative contexts is promising much potential.
However, abundance of communication channels, lack of social cues, large group sizes, underlying voluntary participation with the resulting limited ability to execute hierarchical authority, and the complex issue of recognizing value creation results in difficulties to understand and utilize these contact networks. To improve that situation, this contribution introduces an approach to support participants, managers, and researchers of online communities by generating transparent and manipulable visual model representations of communication networks and underlying metrics as an opportunity to analyse complex longitudinal contact networks.
Data is based on longitudinal log data, including e mail, newsgroups, and instant messaging databases. The contribution will demonstrate a variety of visualization and measurement outputs, including core structures, animations of network evolution, analysis of network roles, topic-centric subnets, or effects of the deletion of important authors in 2D and 3D perspectives.
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